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If there’s one day that stands out for gold shopping in the UAE, it’s Akshaya Tritiya. Marked as an auspicious occasion for buying gold among the Indian expat community, this festival sees jewelers and shoppers coming together to celebrate tradition with glitter and splendor. For 2025, the excitement is amplified with Dubai’s gold price holding steady, making it the perfect time for customers to make their purchases.
What is Akshaya Tritiya?
Akshaya Tritiya is an important day in the Hindu calendar, signifying prosperity and good fortune. It’s a tradition to buy gold on this occasion, as the precious metal is believed to bring positive energy and wealth. For the Indian diaspora in the UAE, Akshaya Tritiya is synonymous with a visit to local jewelers to collect their much-anticipated purchases.
Steady Gold Prices Set the Stage for Festivities
This year, Dubai’s gold prices remain steady for the second consecutive day at Dh369 per gram of 22K gold, the lowest since April 23 (Dh368). These prices provide a sense of relief for shoppers, especially compared to the Dh380 per gram earlier in the month.
For many, this price stability has served as a catalyst to pre-book their gold purchases. Retailers like Malabar Gold & Diamonds have noticed significant pre-bookings as soon as the gold rate dipped below Dh370.
“Although higher gold prices have shifted purchases to lighter-weight pieces, most customers are still buying,” said Abdul Salam K.P., Vice-Chairman of Malabar Gold & Diamonds, a notable retailer offering 150mg gold coins for purchases above Dh3,000.
Trends in Gold Buying for 2025
Shift to Lightweight Pieces
Due to rising prices, many shoppers are opting for lightweight gold jewelry between 10-15 grams. Shoppers seeking to minimize costs are also gravitating toward gold coins and bars, as they incur minimal making charges.
Tourist Spending on the Rise
Chirag Vora, Managing Director of Bafleh Jewellers, highlighted another trend this year: a surge in spending by tourists. “The demand for lightweight gold and diamond jewelry has seen a significant increase,” he noted.
Despite the fluctuations in global gold markets earlier in the year, the recent stability has brought confidence back to shoppers, allowing them to shop without the anxiety of further price hikes.
Convenience Meets Tradition
For those unable to visit stores, Careem and Indian jewelry brand Tanishq have teamed up to deliver 24K gold coins straight to your doorstep. This innovative approach ensures that even the busiest shoppers can partake in the celebrations.
According to retailers, Akshaya Tritiya repeatedly emerges as one of the biggest sales days for gold in the UAE. By blending tradition with modern convenience, businesses are capturing every opportunity to enhance the experience for their customers.
Looking Back at Last Year’s Prices
One stark contrast between this year and 2024 is the gold rate. Last year on Akshaya Tritiya, prices were at Dh265 per gram for 22K gold, significantly lower than this year. While the higher costs in 2025 have led to adjustments in shopping patterns, the tradition of purchasing gold has remained steadfast.
Why This Stability Matters
Gold prices have experienced significant volatility over the past few months, but this week’s stability is a “huge relief” for buyers, ensuring they can shop with confidence. Many shoppers expressed satisfaction at paying Dh369 rather than higher rates from weeks earlier.
“We have noticed a degree of stability in gold prices this week compared to the more volatile movements of the past two to three weeks,” said Vora. This calm in the markets has certainly contributed to the festive spirit surrounding Akshaya Tritiya 2025.
What’s Next for Gold Enthusiasts?
With trends showing steady demand for lightweight and minimalist designs, it’s evident that shoppers are balancing tradition and value. Gold retailers are optimistic about the rest of the year, looking to Akshaya Tritiya as a sign of positive momentum in the market.
Whether you’re celebrating by purchasing gold jewelry, investing in coins, or indulging in diamond pieces, the message remains the same: this is the season to shine.
